Editorial – Dilemmi https://www.dilemmi.com Sustainable Branding Solutions Tue, 25 Mar 2025 08:41:52 +0000 it-IT hourly 1 https://wordpress.org/?v=6.9.4 https://www.dilemmi.com/wp-content/uploads/2025/08/cropped-Dilemmi-Icon_04-32x32.png Editorial – Dilemmi https://www.dilemmi.com 32 32 Comune di Parma https://www.dilemmi.com/portfolio/comune-di-parma/ Tue, 01 Oct 2024 09:00:11 +0000 https://www.dilemmi.com/?post_type=portfolio&p=1052

Comune di Parma

With commitment and honor, we directed the restyling of the Parma city blazon and its visual identity system. The project began with studying and analyzing the history of the heraldic coat of arms of the city of Parma, examining all its changes and variations over the years.

Every original component was redesigned with a new graphic design through simplification and iconographic modernization. The genesis of this design is rooted in the preservation of broad dimensions and hierarchies, while also extracting every detail from the previous brand to evoke a ‘déjà vu’ effect at first sight.

The color scheme and choices aim to reinforce the City’s identity and foster a sense of belonging among its citizens. We synthesized all the constituent elements in blue, leaving the golden yellow shield as the only solid field.

Bodoni Roman was chosen to represent the institution, paired with Franklin Gothic to create a complete institutional kit. This was a fitting tribute and a deliberate choice.

In its most institutional guise, Parma must express its culinary heritage, as it is a UNESCO Creative City of Gastronomy. With this in mind, we conceived a visual identity system that reflects a true recipe: 39% yellow, 47% blue, and 14% white. This balance allows for the creation of any communication material, whether in two-dimensional or three-dimensional form.

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]]> Allianz: We Are More https://www.dilemmi.com/portfolio/allianz-bank-financial-advisors-we-are-more/ Sun, 01 Sep 2024 10:46:00 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2113

Allianz: We Are More

Allianz Bank Financial Advisors entrusted Dilemmi with the conception, design, and production of We Are More, a 260-page, extra-format publication filled with daily inspirational aphorisms. Each quote was selected from the most important personalities working at this leading European private investment bank. The project was carefully edited and supervised in every detail, resulting in a gracefully simple volume that is a pleasure to keep.

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]]> Kel 12 https://www.dilemmi.com/portfolio/kel-12/ Thu, 01 Aug 2024 18:43:24 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2528

Kel 12

We carried out a complete restyling of the corporate image for Kel 12. Our goal was to immerse travelers in the history, tradition, and charm of the trips organized by this historic Italian tour operator.

The letter ‘K’ in Kel 12’s logo is an iconographic representation of the ancient Touareg saddle called Tirik. In fact, Kel 12 was founded in 1978 in the desert, and we aimed to evoke the colors and emotions associated with its atmospheres.

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We produced the new Kel 12 catalog “Culture of Travel”. This authentic coffee table book is designed with great attention to detail and value.It features a refined experiential selection with high-level services, offering travel philosophies rather than just tourist destinations. A truly unforgettable journey!

We developed and executed the new Kel 12 press campaign, delivering a clear and dynamic message that was featured in major Italian newspaper headlines.

We also produced several other materials for Kel 12 Foundation, Levi, Dune and Al Koor.

]]> Ricette avanzate https://www.dilemmi.com/portfolio/b-braun-ricette-avanzate/ Sat, 01 Jun 2024 21:21:17 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2456

Ricette avanzate

B. Braun relied on Dilemmi once again to design and illustrate an exclusive publication titled ‘Ricette Avanzate’. The work features simple recipes for reinterpreting ingredients and leftover dishes in the kitchen for a more sustainable lifestyle: a true cookbook written by Giorgio Donegani and produced with B. Braun’s contribution.

Our customer asked us to personalize this publication and make it unique. We embraced the request and chose to shape a fully customized design which dedicates an illustration for each recipe. From the concept to the final product, sketch after sketch, ingredient after ingredient, we created 127 original plates.

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The project concluded with graphic design and layout publication. Illustrations, procedures, and processing tips were perfectly balanced and proportioned to complement the content. Enjoy!

]]> B. Braun https://www.dilemmi.com/portfolio/b-braun/ Fri, 01 Mar 2024 09:15:55 +0000 http://spab-rice.com/wordpress/vavo/demo/?post_type=portfolio&p=189

B. Braun

We conceived and realized B. Braun’s corporate photo shoot. We paid attention to casting, makeup, hairstyle, production and post-production in order to convey B. Braun’s core values through images.

We handled the graphic design, layout, and content development for the ‘General Suture Catalog, Mesh, and Surgical Specialties.’ We packaged a 352-page volume filled with valuable information for specialist doctors.

We designed and produced packaging for a very wide range of B. Braun products. In this specific case, we’re delighted to show you our Osteovit® Granules revisitation for the Aesculap® brand.

During the pandemic crisis, B. Braun commissioned us to delineate a national press campaign to more effectively communicate with customers and fortify a crucial message: you are in good hands.

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