Exhibition – Dilemmi https://www.dilemmi.com Sustainable Branding Solutions Tue, 04 Mar 2025 10:27:08 +0000 it-IT hourly 1 https://wordpress.org/?v=6.9.4 https://www.dilemmi.com/wp-content/uploads/2025/08/cropped-Dilemmi-Icon_04-32x32.png Exhibition – Dilemmi https://www.dilemmi.com 32 32 Comune di Parma https://www.dilemmi.com/portfolio/comune-di-parma/ Tue, 01 Oct 2024 09:00:11 +0000 https://www.dilemmi.com/?post_type=portfolio&p=1052

Comune di Parma

With commitment and honor, we directed the restyling of the Parma city blazon and its visual identity system. The project began with studying and analyzing the history of the heraldic coat of arms of the city of Parma, examining all its changes and variations over the years.

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Every original component was redesigned with a new graphic design through simplification and iconographic modernization. The genesis of this design is rooted in the preservation of broad dimensions and hierarchies, while also extracting every detail from the previous brand to evoke a ‘déjà vu’ effect at first sight.

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The color scheme and choices aim to reinforce the City’s identity and foster a sense of belonging among its citizens. We synthesized all the constituent elements in blue, leaving the golden yellow shield as the only solid field.

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Bodoni Roman was chosen to represent the institution, paired with Franklin Gothic to create a complete institutional kit. This was a fitting tribute and a deliberate choice.

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In its most institutional guise, Parma must express its culinary heritage, as it is a UNESCO Creative City of Gastronomy. With this in mind, we conceived a visual identity system that reflects a true recipe: 39% yellow, 47% blue, and 14% white. This balance allows for the creation of any communication material, whether in two-dimensional or three-dimensional form.

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]]> Kel 12 https://www.dilemmi.com/portfolio/kel-12/ Thu, 01 Aug 2024 18:43:24 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2528

Kel 12

We carried out a complete restyling of the corporate image for Kel 12. Our goal was to immerse travelers in the history, tradition, and charm of the trips organized by this historic Italian tour operator.

The letter ‘K’ in Kel 12’s logo is an iconographic representation of the ancient Touareg saddle called Tirik. In fact, Kel 12 was founded in 1978 in the desert, and we aimed to evoke the colors and emotions associated with its atmospheres.

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We produced the new Kel 12 catalog “Culture of Travel”. This authentic coffee table book is designed with great attention to detail and value.It features a refined experiential selection with high-level services, offering travel philosophies rather than just tourist destinations. A truly unforgettable journey!

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We developed and executed the new Kel 12 press campaign, delivering a clear and dynamic message that was featured in major Italian newspaper headlines.

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We also produced several other materials for Kel 12 Foundation, Levi, Dune and Al Koor.

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