Strategy – Dilemmi https://www.dilemmi.com Sustainable Branding Solutions Tue, 25 Mar 2025 08:41:52 +0000 it-IT hourly 1 https://wordpress.org/?v=6.9.4 https://www.dilemmi.com/wp-content/uploads/2025/08/cropped-Dilemmi-Icon_04-32x32.png Strategy – Dilemmi https://www.dilemmi.com 32 32 Comune di Parma https://www.dilemmi.com/portfolio/comune-di-parma/ Tue, 01 Oct 2024 09:00:11 +0000 https://www.dilemmi.com/?post_type=portfolio&p=1052

Comune di Parma

With commitment and honor, we directed the restyling of the Parma city blazon and its visual identity system. The project began with studying and analyzing the history of the heraldic coat of arms of the city of Parma, examining all its changes and variations over the years.

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Every original component was redesigned with a new graphic design through simplification and iconographic modernization. The genesis of this design is rooted in the preservation of broad dimensions and hierarchies, while also extracting every detail from the previous brand to evoke a ‘déjà vu’ effect at first sight.

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The color scheme and choices aim to reinforce the City’s identity and foster a sense of belonging among its citizens. We synthesized all the constituent elements in blue, leaving the golden yellow shield as the only solid field.

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Bodoni Roman was chosen to represent the institution, paired with Franklin Gothic to create a complete institutional kit. This was a fitting tribute and a deliberate choice.

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In its most institutional guise, Parma must express its culinary heritage, as it is a UNESCO Creative City of Gastronomy. With this in mind, we conceived a visual identity system that reflects a true recipe: 39% yellow, 47% blue, and 14% white. This balance allows for the creation of any communication material, whether in two-dimensional or three-dimensional form.

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]]> Allianz: We Are More https://www.dilemmi.com/portfolio/allianz-bank-financial-advisors-we-are-more/ Sun, 01 Sep 2024 10:46:00 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2113

Allianz: We Are More

Allianz Bank Financial Advisors entrusted Dilemmi with the conception, design, and production of We Are More, a 260-page, extra-format publication filled with daily inspirational aphorisms. Each quote was selected from the most important personalities working at this leading European private investment bank. The project was carefully edited and supervised in every detail, resulting in a gracefully simple volume that is a pleasure to keep.

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]]> Kel 12 https://www.dilemmi.com/portfolio/kel-12/ Thu, 01 Aug 2024 18:43:24 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2528

Kel 12

We carried out a complete restyling of the corporate image for Kel 12. Our goal was to immerse travelers in the history, tradition, and charm of the trips organized by this historic Italian tour operator.

The letter ‘K’ in Kel 12’s logo is an iconographic representation of the ancient Touareg saddle called Tirik. In fact, Kel 12 was founded in 1978 in the desert, and we aimed to evoke the colors and emotions associated with its atmospheres.

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We produced the new Kel 12 catalog “Culture of Travel”. This authentic coffee table book is designed with great attention to detail and value.It features a refined experiential selection with high-level services, offering travel philosophies rather than just tourist destinations. A truly unforgettable journey!

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We developed and executed the new Kel 12 press campaign, delivering a clear and dynamic message that was featured in major Italian newspaper headlines.

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We also produced several other materials for Kel 12 Foundation, Levi, Dune and Al Koor.

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]]> Tratto® Video Emotion https://www.dilemmi.com/portfolio/tratto-video-emotion/ Mon, 01 Jul 2024 08:21:15 +0000 http://spab-rice.com/wordpress/vavo/demo/?post_type=portfolio&p=336

Tratto® Video Emotion

We were delighted to revisit the historic FILA highlighter and to design a new special Tratto product: the Tratto® Video Special Edition. We developed a concept inspired by the full spectrum of human emotions—so go ahead, highlight your emotions!

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]]> Ricette avanzate https://www.dilemmi.com/portfolio/b-braun-ricette-avanzate/ Sat, 01 Jun 2024 21:21:17 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2456

Ricette avanzate

B. Braun relied on Dilemmi once again to design and illustrate an exclusive publication titled ‘Ricette Avanzate’. The work features simple recipes for reinterpreting ingredients and leftover dishes in the kitchen for a more sustainable lifestyle: a true cookbook written by Giorgio Donegani and produced with B. Braun’s contribution.

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Our customer asked us to personalize this publication and make it unique. We embraced the request and chose to shape a fully customized design which dedicates an illustration for each recipe. From the concept to the final product, sketch after sketch, ingredient after ingredient, we created 127 original plates.

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The project concluded with graphic design and layout publication. Illustrations, procedures, and processing tips were perfectly balanced and proportioned to complement the content. Enjoy!

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]]> Ematik https://www.dilemmi.com/portfolio/b-braun-ematik/ Wed, 01 May 2024 21:02:47 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2366

Ematik

B. Braun relied on Dilemmi to launch Ematik, a special kit to automate and standardize PRP preparation, used by veterinary regenerative medicine. The restyling began with the brand: we modernized an important distinctive element that was previously underemphasized and enhanced its lettering for better legibility.

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Afterward, we conceived Ematik pay-off with a new design and proportion. This proposal welcomes the ‘next generation’ concept while still maintaining relevant references; additionally, it introduces the concept of regeneration, which positions and characterizes the Ematik brand. This pay-off was transposed in the Archivo font to match the brand lettering and it is positioned at the bottom with left alignment with the third stroke of the letter M.

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The project concluded with the creation of the entire packaging line. We selected the colours and we defined six different product categories to best tell the story of Ematik by B. Braun Ematik.

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]]> Tratto® https://www.dilemmi.com/portfolio/tratto/ Sun, 31 Mar 2024 22:10:38 +0000 https://www.dilemmi.com/?post_type=portfolio&p=2174

Tratto®

F.I.L.A. (Fabbrica Italiana Lapis ed Affini) relied on Dilemmi to design and create the new packaging line for its Tratto® brand products. The focus of the project was on space optimization and high visibility, while also enhancing the green touch. This new proposal incorporates all the best-selling Tratto® items from the world of writing, combining strong chromatic impact with functionality. Furthermore, it emphasizes sustainability by preferring cardboard over plastic.

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New countertop displays are also available individually to better suit different shop needs. To complement the Tratto® green proposal, there is a new line of assorted 100% paperboard cases made from recycled cardboard. These cases feature visible windows on the front and back which showcase the products and are available for Tratto® 1Uno Green Plastic (6 or 12-piece versions) and Tratto® 1Uno Grip.

Among the displays included in the floor version, there is a new plastic-free paper option that ensures maximum product visibility in a minimal space. One display is dedicated to the special edition of Tratto® Video Emotion, while another showcases the black body and pastel soul of Tratto® Video Pastel. The new Tratto® Cancellik display shares the same features, holding 216 pieces. Additionally, there are also new assorted 100% paperboard cases for 10-piece packs.

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